DIDA NYC was founded in 2014 by Mikhail Pinkhasov, a trained barber and owner of Therapeutic Cuts, in the heart of Rego Park, NY. His personal motto is to look good, feel good, and do good, and it’s something that he infuses in every part of his business.
Mikhail saw that his clients needed a unique product that would hold their hair all day long and give hair an unforgettable look, something that no other products in his shop were able to do. So, he used his expertise and designed his own line of products for men and women that would withstand the hardest days, look great, and have an amazing, yet subtle smell.
These products are easy to apply, with one fingertip full being enough to style any type of hair. DIDA NYC offers a leave-in conditioner, a matte finish pomade, and a semi-gloss pomade that will give you the look you want and make your hair and scalp feel their best.
You can buy DIDA NYC the next time you stop into the Therapeutic Cuts for a touch-up or a full cut, or you can buy it from our site.

Hair Care with a Mission to Look Good. Feel Good. Do Good.

DIDA NYC isn’t just a high-quality hair care product line, either. Mike has worked hard to ensure that he is giving back to a community he cares about: The Children’s Heart Foundation. As someone who overcame a pediatric heart ailment, Mike takes 10% of the net profits from his product line and donates it to the foundation. Not only will you look good and feel with these products, but you’ll be doing some good in the world while you’re at it.

Looking Good Doesn’t Stop There

DIDA NYC doesn’t just make products that make your hair look stylish and healthy. They are also a branch of Therapeutic Cuts located in Queens, NY, a friendly neighbourhood barbershop. You can also purchase these products by stopping by the shop!